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Typography
Animated lettering
Contrasting letterforms make the sequence. A reference for entrances, scale changes and readable holds.
Good design has a voice.
Give it movement.
Motion graphics for e-commerce brands, commercial campaigns and creative teams. From animated type to product callouts, we turn your visual direction into considered motion.
Movement should help the viewer understand the message.
Our motion graphics services turn approved words, designs and footage into clear, timed sequences. Think animated product callouts, kinetic typography, branded titles and an end card that brings the edit together.
We support e-commerce content, paid social, commercial video and recurring brand campaigns. Your team sets the creative direction. We build the movement around your typography, visual standards and delivery requirements.
Use motion design as a standalone graphic sequence or as part of a wider video post-production workflow. We agree the design treatment, animation complexity and version list before production begins.
Explore specific motion techniques, then bring the references that fit your brand. These are stock studies, not bZm client projects.
Contrasting letterforms make the sequence. A reference for entrances, scale changes and readable holds.
Simple forms establish a visual beat. A reference for graphic transitions and opening sequences.
Illustrated objects build a scene in stages. A reference for ordered reveals in short explanatory content.
Circles and ribbons frame an open center. A reference for graphic movement around a title or message.
An environment assembles over time. A reference for pacing and the sequence of an illustrated scene.
Isometric screens separate information into layers. A visual reference for hierarchy, not a demonstration of bespoke 3D production.
Agree the hierarchy, pace and treatment.
Keep the message clear through each frame.
Bring approved headlines, titles and key messages into motion. Define how the text enters, holds and exits, with timing that gives the viewer room to read. Follow your type system, spacing and references rather than applying the same animation preset to every project.
Help shoppers understand a product without crowding the frame. Animate approved features, material details or usage information around your product footage. We agree callout placement and any motion tracking or compositing before production, keeping the product clearly visible.
Animate supplied logo assets and prepare an agreed closing sequence. Follow logo-use guidance, spacing and the intended character of the brand. Define whether the treatment is a brief reveal, an end card or part of a larger graphic sequence before production.
Prepare animated lower thirds and other information panels using approved copy. Establish consistent placement, hierarchy and timing across the edit. Review long names, language variants and different frame sizes where those outputs are part of the brief.
Make approved information easier to follow with animated charts, diagrams and short explanatory sequences. Confirm figures, labels and the order of the message first. We assess new illustration, script development or a full explainer video separately from animating supplied assets.
Adapt the approved treatment for the requested campaign outputs. Review titles, callouts, logo placement and timing in each duration and aspect ratio. Language versions and alternate messages are listed explicitly so your team can review the correct creative in each file.
A stock reference can describe a rhythm. Your typography, product, message and visual standards determine the final design.
Explore these illustrative treatments to see how titles, product labels and a closing frame serve different purposes. Change the aspect ratio to review the composition.
How we develop the treatmentShow product features, collection names and useful details in PDP videos and launch content. Keep the information readable while the product stays the focus.
Clearer product communication.
Bring campaign headlines, approved offers and calls to action into motion. Carry the same visual language through cutdowns, alternate messages and advertising formats.
One consistent campaign treatment.
Give your designers more production capacity for recurring animation and versioning. A dedicated team works from your references, with brand-specific review built in.
More room for your creative team.
A clear design reference and review sequence keep feedback focused. Establish the treatment before extending it across the full version list.
Share approved copy, design assets, footage, references and delivery requirements. We assess the animation complexity and confirm the production scope.
Agree the hierarchy, typography, color and placement through representative layouts or style frames. Resolve wording and brand treatment before animation.
Develop the timing, transitions and movement around the approved design. Integrate graphics with footage where that is included in the brief.
Apply consolidated feedback, then adapt the approved treatment for requested durations, frames and messages. Review each version in its own composition.
Review copy, timing, visual consistency and export specifications. Supply clearly named files and any editable handoff agreed in the scope.
Send approved wording, logos, fonts, brand guidance and available design files. Identify what is already designed and what needs to be developed. Include references for both visual style and animation timing; a still image alone does not describe how the elements should move. Confirm that supplied fonts, footage and audio are appropriate for the agreed usage.
Specify whether graphics sit over footage, form a standalone sequence or need tracking and compositing. List aspect ratios, durations, languages, alternate messages and delivery formats. For graphics with transparency or an editable project handoff, confirm compatibility and file requirements before production rather than assuming every export includes editable source assets.
Consolidate feedback using timecodes, layout references and clear version names. Changes to approved wording, new illustrations or a different animation direction can affect production effort and the schedule. Related video editing and finishing can be scoped alongside the graphics when the cut, color or audio also needs attention.
Recompose the message.
Keep its character.
Social media motion graphics need a clear reading order in a compact space. A headline, a product detail and a call to action should each have a deliberate place in the sequence.
We adapt approved graphics for vertical, square and landscape versions. Type size, line breaks, graphic placement and timing are reviewed for each output, with platform safe areas supplied in your brief.
Explore delivery formatsDifferent frames need different compositions.
Agree the output list before animation.
Product pages, websites, presentations and commercial video. Give titles room to sit alongside the product or footage.
Social feeds and campaign assets. Rebalance the hierarchy so the message works in a tighter frame.
Reels, Stories and short-form placements. Review text size, product visibility and interface safe areas for the intended platform.
Specify dimensions, frame rate, duration and codec with your team. Web-ready video, transparent graphics and editable project files are agreed in the scope. Language versions, licensed fonts and linked assets need a clear handoff plan.
Motion graphics are checked against the approved design, message and delivery brief.
Discuss your review requirementsCheck approved wording, spelling, labels, figures and calls to action. Review the correct message in each output version.
Review typography, color, logos, hierarchy and spacing against the agreed reference. Keep the treatment coherent across related assets.
Check entrances, holds, exits and transitions. Review readability and graphic placement alongside the footage throughout the sequence.
Check the requested dimensions, duration, format and naming. Confirm any transparency or editable deliverables match the agreed specification.
Share a focused brief and your approved assets. We’ll agree a suitable sample so you can judge the work on your own content.
Contact our teamConfidential launch? We’re open to an NDA.